Executing Digital Transformation in 2022

The way we work is different - We have to be ready for the future.

"Ever wonder why is Digital Transformation not happening in your workplace or is it just not happening fast enough. Fret not! Virspatial has helped transform businesses while simultaneously getting the team ready for work in a digital-ready environment"

The industry is ever-changing and one key thing to note in mind is to treat Digital Transformation as a journey, not a race. In order to stay in the competition, your organization must be able to easily adapt to change, evolve, and progress with technological movements.

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To execute it effectively in your workplace, you have to first know the benefits before proceeding with Digital Transformation Initiatives.

• Adopting Human-centric approach in business implementation will increase team productivity and have them work in a more conducive environment. Analyze and understand the pain points your company is facing and know the internal customer user experiences.

• Enabling real-time tracking and monitoring will provide users the freedom to access information and data easily. Being data-driven in all decision-making processes, staying agile and having goal-oriented teams.

• Meeting customer expectations by leveraging technologies. Customer expectations at all stages have become more achievable. Due to online platforms, it is easier to access and convince targets, developing special actions or messages according to their emotions or step on the purchase funnel.

• Optimizes and improves the relationship between brands and consumers, helps to make better marketing decisions based on target reactions, and allows to have all the supply chain under control.

An illustration taken from marketinginsidergroup.com.

Change always starts with one step and more often than not, I found that zeroing in on the digital customer experience uncovers areas of immediate opportunities to learn, experiment and eliminate existing hurdles and points of friction in the customer journey.

Altimeter's "OPPOSITE" framework is an acronym that represents the best practices guiding transformation efforts around the digital customer experience.

Altimeter's "OPPOSITE" framework is an acronym that represents the best practices guiding transformation efforts around the digital customer experience. They apply to eight key areas of focus as shown below:

1. Orientation: Establish a new perspective to drive meaningful change.

2. People: Understand customer values, expectations and behaviors.

3. Processes: Assess operational infrastructure and update (or revamp) technologies, processes, and policies to support change.

4. Objectives: Define the purpose of digital transformation, aligning stakeholders (and shareholders) around the new vision and roadmap.

5. Structure: Form a dedicated digital experience team with roles/responsibilities/objectives/accountability clearly defined.

6. Insights & Intent: Gather data and apply insights toward a strategy to guide digital evolution.

7. Technology: Re-evaluate front and back-end systems for a seamless, integrated and native customer (and ultimately employee) experience.

8. Execution: Implement, learn and adapt to steer ongoing digital transformation and customer experience work.

For companies looking to jumpstart their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision, and take the first steps towards thriving in the new digital reality. Change starts with you.